Beachhut

Please open on a desktop or laptop

to view this presentation.

Beachhut

Enter password

Incorrect password

Beachhut

Prepared for Vectigo

Ireland United States

Building corporate profile in Ireland and driving commercial growth in the United States.

July 2026

How we see you

An Irish company
with no Irish profile.

Zero

Profile at home

Vectigo is headquartered in Ireland and its founders are Irish, yet there is almost no profile here. It does not matter that the business has no Irish clients. Investors, government stakeholders, the innovation ecosystem and future employees all read the Irish market. That gap matters.

Production

Past the research phase

The business has progressed beyond research and development and is now deploying commercially viable technology with real-world applications. The Colorado rollout is the proof: the transition from development into production.

Two audiences

One programme, two jobs

Ireland and the United States expect different things. Ireland is where reputation and investment readiness get built. The United States is where communications has to behave like a commercial growth engine.

De-risked

What earned media does for a raise

Investors expect technical excellence plus market validation, category leadership and executive visibility. Earned media is independent third-party validation of momentum, management and commercial opportunity, and it de-risks the business from the investor’s side.

The Objective

Build the reputation in Ireland. Build the pipeline in the US.

PILLAR ONE: IRELAND

Build the corporate reputation that supports future investment.

Establish Vectigo as one of Ireland’s emerging transport technology success stories, and as one of the world’s leading transport technology companies headquartered in Ireland. Recognition among Irish business and technology media, investors, government stakeholders, the innovation ecosystem and future employees.

PILLAR TWO: THE UNITED STATES

Make communications a commercial growth engine.

Consistently demonstrate successful deployments, customer outcomes and thought leadership in specialist transport media, so that PR influences procurement audiences, generates qualified opportunities and shortens the path to customer acquisition.

The Messaging

Solving today’s transport challenges with the infrastructure of tomorrow.

01 · Theme one

Data-driven safety

• Using transport data to predict and prevent accidents before they happen
• The most broadly accessible version of the story, and the one that travels furthest in national media
• Carries the commentary on road safety statistics and national road safety policy

02 · Theme two

Smarter infrastructure

• Helping road operators make better decisions through continuous infrastructure intelligence
• Moving authorities from reactive maintenance towards predictive, data-driven decision making
• Turning transport infrastructure into a connected source of real-time intelligence

03 · Theme three

Future-ready transport

• Supporting governments as they modernise ageing transport infrastructure
• Preparing road networks for increasingly connected and autonomous mobility
• Infrastructure investment, smart cities and national transport plans as the commentary hooks

04 · Theme four

Commercial maturity

• Vectigo has moved beyond research into real-world deployment
• The Colorado rollout demonstrates commercial viability, not a pilot
• Measurable operational improvements, told through customer outcomes

Media Targets

Ireland for reputation. The US trades for revenue.

Two lists doing two different jobs. Irish coverage is measured by reputation and investor visibility. US trade coverage is measured commercially, by the conversations and opportunities it creates.

PILLAR ONE: IRELAND

Business and technology

  • The Irish Times
  • Business Post
  • Irish Independent
  • Silicon Republic
  • Business & Finance
  • The Currency
  • TechCentral
  • Irish Tech News
  • Regional and local business publications

Broadcast

  • Newstalk
  • RTÉ Radio One
  • Today FM, business programming

PILLAR TWO: UNITED STATES TRADE

Intelligent transport and roads

  • ITS International
  • Roads & Bridges
  • Traffic Technology International
  • Transportation Today

Public sector and infrastructure

  • Mass Transit
  • Government Technology
  • Smart Cities Dive
  • Engineering News-Record (ENR)
  • Public works publications

How We Generate Coverage

Milestones are not enough. A year-round presence.

CORPORATE MILESTONES

Company milestones, major customer announcements, international expansion, C-suite hiring, funding milestones and product launches. Each one planned as a story rather than issued as a notice.

FOUNDER PROFILING

Irish founders running a company with no Irish profile is itself the hook. Founder profiling in Irish business media builds the executive credibility that investors look for and that a fundraise depends on.

EXPERT COMMENTARY

Government transport policy, road safety statistics, infrastructure investment, extreme weather impacts, smart city developments, national transport plans, AI adoption in transport and autonomous vehicle developments. The objective is to be the call media make on any of these.

THOUGHT LEADERSHIP

Developed opinions with a point of view: the future of road safety, why transport infrastructure needs better data, the next generation of connected roads, and preparing Ireland’s transport network for autonomous mobility.

CASE STUDIES

The engine of the US programme. Real-world deployments showing measurable improvements, the deployment journey, lessons learned and how intelligent infrastructure scales, placed in the trade titles procurement audiences actually read.

EVENTS AND SPEAKING

Speaking opportunities at US transport conferences and at Irish industry events, used to reach procurement audiences directly and to generate the commentary and coverage that follows.

Pillar One

Ireland is where the reputation gets built.

European tech lags behind US tech in one big area: telling the story of the business. Silicon Valley treats PR as infrastructure rather than an afterthought, part of the growth engine that drives momentum, capital and credibility. It de-risks the business, because you have banked good sentiment before you need it.

Why it matters without Irish clients

It does not matter that the business has no clients in Ireland. It is headquartered here, its founders are Irish, and there is no profile here. Irish business media is read by the investors, government stakeholders, innovation agencies and prospective employees who will judge the next phase of the company.

Position as the experts

Intelligent transport systems, connected infrastructure, road safety, traffic analytics, smart cities, infrastructure digitisation and transport data. The objective is that Vectigo becomes a recognised voice whenever media discuss the future of roads, transport infrastructure or mobility technology.

What it is worth

A sustained media presence demonstrates commercial traction, market demand, executive quality, thought leadership, customer validation and industry relevance. That is the evidence base a fundraise runs on, supplied by third parties rather than by the company itself.

Pillar Two

The US programme is a growth engine.

Unlike the Irish pillar, where success is measured by reputation, the US pillar is measured by commercial outcomes: leads pulled, customer engagement and partnerships. The audience is the group of organisations responsible for purchasing intelligent transport technology.

Who we are reaching

Departments of Transportation, state transport agencies, local authorities, highway operators, civil engineering firms, intelligent transport system integrators and infrastructure consultants.

Colorado is the proof point

The move from development into production is the most persuasive story Vectigo has for a US procurement audience. Lessons learned, measurable operational improvements, the deployment journey and how intelligent infrastructure scales.

The wider argument

Federal infrastructure investment, AI adoption, smart cities, connected vehicle infrastructure, traffic safety and infrastructure resilience. Predictive infrastructure, building digital highways, and preparing infrastructure for autonomous mobility.

Commercials

One monthly fee. Two programmes, measured differently.

€6k / month

Ireland and US trades, plus events

Covers both pillars: Irish corporate PR and US trade PR, with events support across the two markets. Exclusive of VAT.

WHAT THE PROGRAMME COVERS

  • ◆  Dedicated account team
  • ◆  Messaging and narrative development
  • ◆  Irish corporate press office and founder profiling
  • ◆  US trade press office and the case-study programme
  • ◆  Expert commentary and thought leadership
  • ◆  Speaking and events support in both markets
  • ◆  Quarterly reporting against both KPI sets

QUARTERLY KPIs

2x

Ireland: tier one national coverage

Plus executive profiling opportunities and speaking or event invitations.

3x

US: priority transport trade publications

Plus executive interviews and customer case studies placed.

Ireland, measured by reputation

Share of voice within Irish transport technology, positive investor visibility, and increased inbound partnership and recruitment enquiries.

The United States, measured commercially

Share of voice in intelligent transport systems, website traffic from North America, sales enquiries attributed to media coverage, speaking opportunities at US transport conferences, and marketing-qualified leads generated through earned media.

Indicative pricing, subject to final scope. Fees quoted exclusive of VAT.
Ireland is measured by reputation. The United States is measured commercially. The two KPI sets are deliberately different.

About Beachhut

15 years inside tech.

Founded in Dublin by Paul Hayes. Now in London, Belfast and Amsterdam.

We specialise in earned media for tech, fintech, deeptech, medtech, mobility, AI and the professional services firms that serve them. Quality over quantity, tailored stories, smart amplification.

What sets us apart: we understand tech.

No learning curve. We know what works at every stage, from seed to unicorn, and we know the people who matter to you.

Everywhere you need to be

15 yrs

in tech communications

Everywhere

you need to be

Earned

media-first, no paid amplification

Sector

tech, fintech, deeptech, medtech, AI, mobility

Your Team

Senior people. Founder-led.

Stephen Mangan

Stephen Mangan

Senior Account Director

Lead Dublin
Niall McLoughlin

Niall McLoughlin

CEO

Dublin
Paul Hayes

Paul Hayes

Founder

Dublin

Case Study

Coinbase

European PR for the most trusted crypto platform.

European PR for the world's most trusted crypto platform.

Mainstream and Web3 media across the UK, Germany, France, Ireland, Netherlands, Spain, Italy, the Nordics. Built country-lead profiles, amplified regulatory wins, established trust in new markets.

Selected coverage · click to expand

Coinbase coverage
Coinbase coverage

PR OBJECTIVES

  • Profile country leads as authorities on the future of crypto and finance.
  • Amplify company news on regulation and global expansion.
  • Establish trust in new markets via product and impact narrative.

Case Study

Monzo

Irish market launch for the UK's leading digital bank.

Irish market launch for the UK's leading digital bank.

On the account since Monzo's 2025 Irish launch. Positioning as ultra-safe challenger bank, elevating leadership profile, projecting product and ambition across Irish financial, tech and consumer media.

Selected coverage · click to expand

Monzo coverage
Monzo case study

PR OBJECTIVES

  • Position Monzo as ultra-safe across financial, tech, business, consumer outlets.
  • Elevate leadership profile through strategic storytelling about Monzo's senior team.
  • Project product and ambition via targeted campaigns highlighting cutting-edge offering.

Case Study

Equal1

Global launch for Ireland's first silicon quantum computer.

A deeptech Irish spin-out, taken to a global stage around its raise.

Full-stack PR for Equal1, Ireland's only quantum computing company, through a $60m raise and the global launch of the UnityQ silicon quantum server. Mainstream, business and deeptech media across Ireland, the UK and Europe.

Selected coverage · click to expand

Equal1 coverage, Sifted
Equal1 coverage, Computer Weekly

PR OBJECTIVES

  • Land the $60m raise across tier-one business, tech and deeptech press, in Ireland and internationally.
  • Make hard technology legible: silicon quantum and the UnityQ chip, explained so investors and buyers get it.
  • Position Equal1 as a global leader in the quantum computing revolution, alongside far larger names.
Beachhut

Ready when you are.

Five steps to live.

1Review. 2Agree start date and contract. 3Collect collateral: Colorado deployment data, customer references, product detail. 4Messaging and ways-of-working session. 5Agree the milestone calendar and the first quarter’s case-study slate.